Hello! It’s a pleasure to e-meet you! My name is Dyan (pronounced “die-AN") and I am the Founder & Principal Writer of “GenerationYYZ®", a lifestyle brand & blog in Toronto, ON, Canada.
GenerationYYZ is a go-to-guide to all things New, Now & Toronto. An ode to the 25+ “Millennials", the "Generation Y"-ers of the city as we climb the corporate ladder and aspire to live our lives to the fullest. Everything from Fashion to Food, Tech to Travel & all things YYZ! (*Special Note: “YYZ", of course, being the geographical code for Toronto.)
Our target demo is 25+ females & males, business-minded and well-educated, as well as the fashion-forward social butterflies and tech savvy individuals interested in physical fitness and living a healthier lifestyle, with a mid to high-level income. GenerationYYZ is active on Facebook, Twitter, Instagram and Pinterest.
About Dyan - Toronto Lifestyle Blogger
From a young age I have always had a passion for life! I attended post-secondary school for Fashion Design and was later introduced to the world of public relations and magazine publishing as a luxury lifestyle publication's Special Projects Coordinator. My interest and knowledge of luxury and the upscale demographic then secured me a position at the prestigious Bang & Olufsen Yorkville as Office Administrator and PR & Events Coordinator.
In 2012, moving home to be closer to family and friends, I pursued the magazine industry again as a Print & Digital Account Executive for Kingston Publications, a division of Sun Media Corp. It didn't take long for me to begin craving the hustle and bustle of city life, so in the fall of 2013, I moved back to the GTA accepting a position as Loyalty Marketing-Relationship Executive at SPC Card (Student Price Card). Then returning to Bang & Olufsen Yorkville as their Brand Ambassador that summer.
In 2013, I also became the Lifestyle Editor for Quinte-region based lifestyle quarterly Healthy Living Now, working remotely from Toronto, and began working freelance for a Toronto-based social media marketing company Branding & Buzzing. I continue to be the Lifestyle Editor for Healthy Living Now.
And… On June 9th 2014, I founded the Toronto lifestyle brand & blog, GenerationYYZ®. A blog geared towards the Millennials of Toronto and their pursuit of their ideal lifestyle. My most exciting venture yet, it challenges and pushes me every day! It also allows me to connect and re-connect with brands, many of which I have worked with in the past - giving all my previous experience and passion a common purpose!
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